MorTrack wins the 2026 CO—100 Tech Innovators category

Tech Innovators category winner and one of the top two companies considered for Top Business of the Year

MorTrack has won the Tech Innovators category in the U.S. Chamber of Commerce’s 2026 CO—100 awards. The Chamber calls each category’s winner its “Top Honoree.” The award was announced at the October 20 gala in Washington, D.C., where ten businesses received top honors in their respective categories.

MorTrack was also one of the top two companies considered for Top Business of the Year award among the 2026 CO—100 honorees.

We’re proud of the recognition. We’re also glad to see national attention on a part of funeral service that deserves careful thought: how a provider documents responsibility for a loved one as care passes between people, places and organizations.

“When someone asks what happened during a handoff, a team should be able to find the record. That is the practical problem we built MorTrack to solve. We’re proud to see that work recognized by the U.S. Chamber of Commerce, and grateful to the funeral professionals who help us understand what needs to work better.” — Reid Hanson, MorTrack

The work behind a handoff

A handoff can look straightforward from the outside. One team brings a loved one into care; another receives them. In practice, that moment carries details that matter later. Who transferred custody? Who accepted it? When did it happen? Which belongings accompanied the transfer? Where can the next person find the record?

Experienced professionals know how important those answers are. The challenge is keeping them accessible through a busy shift, a change of staff or a transfer to another location. When information sits in different places, finding a clear answer can take more effort than it should.

MorTrack helps teams bring custody information into a shared digital record. Movements, timing and assigned responsibility can be documented as work progresses, giving the next person a clearer picture of what has happened.

Why this award matters to us

The Tech Innovators category recognizes businesses putting technology to work in their operations and customer experience. For MorTrack, the value of that work is practical. A useful record should help a team answer a question, coordinate a transfer or confirm a detail when it is needed.

This recognition gives more people a reason to look closely at an issue that affects their teams and the families they serve. We hope it starts more conversations about how custody information is captured and shared across funeral service.

A useful question for your own operation

Think about a recent case that involved more than one team or location. If you needed to review a particular handoff today, where would you look? Would the record identify the people involved and the time of the transfer? Would another member of the team know where to find it?

Those questions are a useful starting point whether you are evaluating software or reviewing an existing process. They can reveal where information moves smoothly and where staff have to fill gaps with follow-up calls or memory.

In a MorTrack demonstration, bring one of those workflows with you. Ask to see how a custody event is recorded, how the next person accesses the information and how the team reviews the history when a question comes up. A demonstration is most useful when it reflects the work you actually do.

Thank you to the people doing the work

To the funeral professionals who use MorTrack and share their experience with us: thank you. Your questions and feedback help keep our attention on the details that matter in daily operations. Thank you, too, to our team and to the U.S. Chamber of Commerce for recognizing this work.

Read the Chamber's profile on MorTrack

Book a demonstration to see digital chain of custody in the context of your own operation: mortrack.com/demo